Coca-Cola India in 2003
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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BSTA073 |
Electronic Format: Rs.
300;
Courier (within India):Rs. 25 Extra
Themes- |
| Case Length |
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12 Pages |
| Period |
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2003 |
| Organization |
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Coca-Cola |
| Pub Date |
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2003 |
| Teaching Note |
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Not Available |
| Countries
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India |
| Industry |
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Beverages |
Abstract:
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In 1993, Coca-Cola entered India, a promising emerging market. But in its hurry to overtake the first mover, Pepsi, Coca-Cola made a series of mistakes. In 2000, Coca-Cola had to write down investments to the tune of $400 million.
Since then Coca-Cola has made a remarkable comeback, posting profits in 2003. The case explains Coca-Cola's turnaround in India and brings out the unique challenges which multinational corporations face in developing countries
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Contents:
Keywords:
Coca-Cola in India, Cola wars, Pepsi cola, Coke, Douglas Daft, Hindustan Coca-Cola Bottling (HCCB), Beverages, Soft drinks, Advertising, Bottling, Multinational corporations in India, Pesticide contamination, Colas, Regionalisation
Coca-Cola India in 2003
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